In an online article it states in between the ages of 24 to 34 is the average age of a game player. But what they say afterwords is slightly shocking.
The CEA study found that 65% of women are in this bracket while only 35% of men are in there.
This leads me to think that there is more reasons to ignore these statistics while focusing on the typical gamer.
One of the reasons I think they like focusing on the typical gamer is because most people are looking at the baby boom era and how they tend to buy for children. This is stereotypical because they are even ignoring the 35% men in that age bracket. Its like seeing money just dropping into their lap. If they manage to create good enough ads and graphics.
Another reason is they enjoy making harder games for hard core gamers more than they like making casual games. Mostly I think is because they can charge 50 to 100 dollars a game this way. For the most part Nintendo is leading in creating games for the casual consumer.
The last but not least reason is that they don't take women seriously in gaming. It has improved over the last few years but there is still a big space we can improve on. Even thinking how many women put so much effort into these games you might have some insight on what target audience to aim for.
Someday they will catch on to the 75% to 35% ratio but for today they will remain clueless.
Sincerely.
Gamer Girl
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